- Select certain target group of doctors based on marketing strategy
- Develop e-detailing strategy most suitable to deliver key messages with a various types of contents.
“the use of the internet as the medium of communication for pharmaceutical sales detailing of physicians”- Wilke, 2001
“using disital technology, in the detailng process, therefore many formats are possible including use of technologies, such as the internet, video-conferencing and interactive voice
conferencing for enabling the interaction with the physician” - Bates, 2002
“a pharmaceutical or medical device firm-sponsored, internet-based program that informs prescribers about products or diseases” - Forrester research group, 2005
“the use of computer technology to enhance or bypass the pharmaceutical representative’s traditional sales call to healthcare providers.” - IBM, 2006