- Select certain target group of doctors based on marketing strategy - Develop e-detailing strategy most suitable to deliver key messages with a various types of contents. “the use of the internet as the medium of communication for pharmaceutical sales detailing of physicians”- Wilke, 2001 “using disital technology, in the detailng process, therefore many formats are possible including use of technologies, such as the internet, video-conferencing and interactive voice conferencing for enabling the interaction with the physician” - Bates, 2002 “a pharmaceutical or medical device firm-sponsored, internet-based program that informs prescribers about products or diseases” - Forrester research group, 2005 “the use of computer technology to enhance or bypass the pharmaceutical representative’s traditional sales call to healthcare providers.” - IBM, 2006 |