광고 및 제휴안내

Targeting된 최적의 플랫폼에서 최고의 광고 효과를 확인하실 수 있습니다. 의학 커뮤니티 분야 부동의 1위를 자랑하는 메디게이트는 병/의원과 의사선생님을 대상으로 하는 광고에 최적의 솔루션을 제공하고 있습니다.

Definition
- Select certain target group of doctors based on marketing strategy
- Develop e-detailing strategy most suitable to deliver key messages with a various types of contents.

“the use of the internet as the medium of communication for pharmaceutical sales detailing of physicians”- Wilke, 2001

“using disital technology, in the detailng process, therefore many formats are possible including use of technologies, such as the internet, video-conferencing and interactive voice conferencing for enabling the interaction with the physician” - Bates, 2002

“a pharmaceutical or medical device firm-sponsored, internet-based program that informs prescribers about products or diseases” - Forrester research group, 2005

“the use of computer technology to enhance or bypass the pharmaceutical representative’s traditional sales call to healthcare providers.” - IBM, 2006