| Convenience | - Easiness in use and access - Reduced time spent with sales reps - Time savings - Less disruption than representative visits |
| Honoraria | - Some researches found that the honorarium has more or less influence on physician’s participation in e-Detailing |
| Quality of Information |
- Consistency in quality and quantity of information - Considered more "credible" or less "biased" than the office visits often considerd as "selling" - Complements for representative’s information |
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